HUF owner Keith Hufnagel grew up skateboarding mostly in the streets of New York City.  Moving to San Francisco in 1992 to pursue his passion, he became a professional skateboarder, providing him the opportunity to travel the world.  Out of his experience Keith acquired a unique view and the ability to blend his inspiration from the cultures that surrounded him.  This outlook became a vision which materialized into what has become HUF.